I am an innovative problem-solver, passionate about design and technology and the impact they have on people’s lives. I help organizations in achieving their goals by crafting simple, yet creative solutions that will truly support their efforts. I have defined user experiences in both digital and non-digital spaces. Coming from a traditional design background, I make an effort to establish an empathetic connection with users and stakeholders, and leverage the resulting outcomes as guiding principles throughout a project.
With more than 8 years of designing user experiences, I strive to define and execute a design strategy that not only keeps the target users in mind, but also aligns well with the business needs and context of use.
“Alone we can do so little; together we can do so much.” — Helen Keller
I am an advocate of collaborative design processes and believe in focused, iterative designs. Being a big picture thinker, I always keeps the vision of the customer in mind. I work well with cross-functional teams to make the most of the diversity of knowledge, skills and abilities that different individuals bring to a project.
User Experience Strategy, Interaction Design, Information Architecture, User Research, Usability Testing and Visual Design